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    About Primera Holidays

26 years of quality holidays

Primera Holidays is part of the Primera Travel Group, which incorporates some of the most popular Scandinavian tour operators and is the sole owner of the low-cost carrier Primera Air, which recently launched both short-haul and long-haul flights from the United Kingdom.
We have been providing quality holiday trips to the most popular destinations in and around the Mediterranean for 26 years and are proud to bring our product to UK customers. Our hotel and resort selection is carefully curated to ensure great rest & relaxation regardless whether you choose Majorca, Costa del Sol, Costa Blanca or any other destination.

Main reasons to book with us

Hand luggage included



Call center service


Value for money



Scandinavian quality


Live online chat support


Min. 1 piece of luggage included


26 years experience in quality holidays


2-5 * hotels all over the world


Flexible stays – daily departures



24/7 Destinations Emergency support


Departures from all main UK airports



More than 2 million clients book with us every year


The best accommodations all over the world



Primera Holidays a part of Primera Travel Group

Primera Travel Group is one of the best known names in the European leisure travel market with more than 26 years of experience. Established in 1992, we are proud to have grown to serve over 2 million customers each year via our tour operators, travel agencies and our own airline.

Primera Travel Group operates travel agencies and tour operating companies in Sweden, Denmark, Norway, Finland, Iceland and the United Kingdom. It also own the low-cost carrier Primera Air with bases in Stockholm, Gothenburg, Malmo, Keflavik, London, Birmingham and Paris.

Tour Operators:

•    Primera Holiday (UK)
•    BravoTours (DK)
•    Solresor (SE)
•    Solia (NO)
•    SunTours (DK)
•    Matka Vekka (FI)
•    Terranova (IS)
•    Heimsferdir (IS)


•    Primera Air

Primera Air is one of Europe’s fastest growing airlines and offers low fares for both leisure and corporate segments within European and transatlantic air travel. Primera Air is a proud member of the Primera Travel Group and aims to provide excellent air travel experience at affordable prices. As a dynamic company, it has grown at a steady pace and is now capable to offer flights from Northern and Central Europe to over 70 destinations. As of April 2018, Primera Air will be offering direct flights from Paris (CDG), London (STN) and Birmingham to New York (EWR), Boston (BOS)  and Toronto (YYZ) in Canada. Primera Air operates a modern fleet of 10 Boeing 737NG aircraft, equipped with new thin ergonomic seats for greater comfort and legroom, and will receive 8 brand new Airbus 321neo aircraft in early 2018. Primera Air holds both Danish and Latvian AOCs with administration offices in Denmark and Latvia.






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